There’s no getting around it: an outdated website hurts your business in today’s digital marketplace. It indicates to potential customers that your company is not credible, “up to date,” or financially stable. So, what does your website say? If you’re not sure if your website is outdated, here are four signs that it is.
1. Difficult to apply.
Within the first few moments of landing on your website, visitors should be able to find what they’re looking for. If your site’s navigation menu is difficult to find, confusing, or somewhat convoluted, today’s user will not stay long enough to figure it out. Make certain that your most important navigation elements are present on every page, and go out of your way to make it simple for users to navigate your site.
2. Slow page loading.
Users prefer and expect fast websites. If any of your web pages take more than two seconds to load, you will most likely lose a significant portion of your audience. Numerous studies have found a direct link between slow page load times and high abandonment rates, so make every effort to speed up your site.
To encourage faster page load times, remove heavy scripts, reduce the number of plugins, and use images with a lower resolution. Not only will these changes make your users happy, but because site speed is one of Google’s “secret sauce” ranking factors, you’ll position your site for better placement in search engine results as well.
3. It is not mobile-friendly.
This is one of the telltale signs of a stale website. Google has confirmed that mobile devices now account for more than half of all search traffic. If your website is difficult to view (and navigate) on smartphones and tablets, you may be missing out on a lot of potential leads and conversions.
Not only that, but Google has stated unequivocally that mobile friendliness is now one of the most important factors in a good search ranking, particularly if the search query originates from a mobile device. You can see how your site ranks in terms of mobile friendliness by using Google’s site testing tool, which ranks your site based on its speed and responsiveness on mobile devices.
4. Design that is disorganized.
Allow your content to breathe by avoiding distracting, extraneous page elements and opting for a streamlined, integrated look. This will draw attention to your most important content, allowing you to convey a clear and concise message.
Remember that your website is frequently the first point of contact for people who contact your company.
PCtronics Marketing Services will create a one-of-a-kind website for you and your company that will explain the essentials and details of your business in a visually appealing and informative manner.
